{"title":"Soft Mattresses","description":"\u003cp\u003eLooking for a softer night's sleep? Our soft mattresses offer gentle comfort with excellent pressure relief, making them a great choice for side sleepers and anyone who prefers a cushioned feel. Browse our carefully selected range from trusted brands and find the perfect balance of comfort and support.\u003c\/p\u003e","products":[{"product_id":"beautiful-bliss-mattress","title":"Beautiful Bliss Mattress","description":"\u003cp\u003e✨ \u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe name really does say it all. The Beautiful Bliss is for those who want a genuinely soft, sink-into-it feel without losing the support underneath. The 1000 individually wrapped pocket springs mean no roll-together and proper body support, while the deep cushioning fillings and tufted finish give you that sumptuous, cosy feel from the moment you lie down. It's a no-turn mattress so there's no maintenance fuss — just rotate it occasionally and let it do its thing. We get consistently great feedback on this one from customers who like a softer feel, and it's easy to see why. Soft, supportive, and made in the UK with a 5-year warranty to back it up.\u003c\/p\u003e\u003cp\u003e🙋 \u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft feel sleepers\u003c\/strong\u003e — deep cushioning fillings and a tufted finish give a genuinely sumptuous, sink-in feel from night one\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide sleepers\u003c\/strong\u003e — the soft top layer cushions hips and shoulders, while the 1000 pocket springs keep the spine properly aligned underneath\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who want soft comfort without sacrificing support\u003c\/strong\u003e — individually wrapped pocket springs mean you get full body support even with a soft top feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCouples\u003c\/strong\u003e — no roll-together and individual spring movement means one person shifting position won't disturb the other\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone who wants a low-maintenance soft mattress\u003c\/strong\u003e — no-turn with air vents and handles; just rotate occasionally and enjoy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft \u0026amp; supportive feel\u003c\/li\u003e\n\u003cli\u003e1000 pocket springs\u003c\/li\u003e\n\u003cli\u003eDeep cushioning fillings\u003c\/li\u003e\n\u003cli\u003eTufted finish for added comfort\u003c\/li\u003e\n\u003cli\u003eNo roll-together — individual spring movement\u003c\/li\u003e\n\u003cli\u003eFull body support\u003c\/li\u003e\n\u003cli\u003eSoft knit cover\u003c\/li\u003e\n\u003cli\u003eNo-turn mattress (rotate only)\u003c\/li\u003e\n\u003cli\u003eAir vents \u0026amp; handles\u003c\/li\u003e\n\u003cli\u003eMade in the UK\u003c\/li\u003e\n\u003cli\u003e5 year warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/p\u003e\u003ctable width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWidth\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLength\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3'0 Single\u003c\/td\u003e\n\u003ctd\u003e90cm\u003c\/td\u003e\n\u003ctd\u003e190cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4'0 Small Double\u003c\/td\u003e\n\u003ctd\u003e120cm\u003c\/td\u003e\n\u003ctd\u003e190cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4'6 Double\u003c\/td\u003e\n\u003ctd\u003e135cm\u003c\/td\u003e\n\u003ctd\u003e190cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5'0 King Size\u003c\/td\u003e\n\u003ctd\u003e150cm\u003c\/td\u003e\n\u003ctd\u003e200cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6'0 Super King\u003c\/td\u003e\n\u003ctd\u003e180cm\u003c\/td\u003e\n\u003ctd\u003e200cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Bedtime Bed Centre","offers":[{"title":"3'0 Single","offer_id":43536902586568,"sku":"","price":399.0,"currency_code":"GBP","in_stock":true},{"title":"4'0 Small Double","offer_id":43536902619336,"sku":"","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"4'6 Double","offer_id":43536902652104,"sku":"","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"5'0 King Size","offer_id":43536902684872,"sku":"","price":499.0,"currency_code":"GBP","in_stock":true},{"title":"6'0 Super King","offer_id":43536902717640,"sku":"","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"Zip \u0026 Link (5'0 \u0026 6'0)","offer_id":44050263867592,"sku":"","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/8903\/7768\/files\/beautiful-bliss-mattress-visible-lifestyle.png?v=1782834156"},{"product_id":"burnham-7000-mattress","title":"Burnham 7000 Mattress","description":"\u003cp\u003e✨ \u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Burnham 7000 is the crown jewel of the Norfolk Collection — a mattress of extraordinary luxury, handcrafted in Great Britain for those who refuse to compromise on sleep. At its heart, 7000 individually wrapped pocket springs provide unrivalled support and zero disturbance between partners. Above them, layer upon layer of the world's finest natural materials: temperature-regulating bamboo, sumptuous cashmere, lustrous silk, soft alpaca, warm wool, and deep cotton. The result is a sleep surface that feels like nothing else — cosseting, responsive, and perfectly balanced. Three rows of genuine hand side-stitching give the Burnham its exceptional edge support and longevity. This is a mattress built without shortcuts, by craftspeople who take pride in every stitch. If you're looking for the very best, you've found it.\u003c\/p\u003e\u003cp\u003e🙋 \u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who want the finest mattress in the Norfolk Collection\u003c\/strong\u003e — 7000 pocket springs and six natural fillings including bamboo, alpaca, cashmere and silk; this is as good as it gets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft to medium feel sleepers who want ultimate luxury\u003c\/strong\u003e — the combination of natural fillings gives a deeply cosseting, responsive feel that synthetic materials simply cannot replicate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm sleepers\u003c\/strong\u003e — bamboo and natural fillings regulate temperature exceptionally well, keeping you cool in summer and warm in winter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCouples\u003c\/strong\u003e — 7000 individually wrapped pocket springs with three rows of hand side-stitching means zero roll-together and full edge-to-edge support; also available in Zip \u0026amp; Link\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-term investment buyers\u003c\/strong\u003e — hand side-stitched throughout and built by skilled craftspeople; this is a mattress made to last and to reward you every single night\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft \u0026amp; supportive feel\u003c\/li\u003e\n\u003cli\u003e7000 superior pocket springs\u003c\/li\u003e\n\u003cli\u003eNo roll together — individual support \u0026amp; movement\u003c\/li\u003e\n\u003cli\u003e3 rows genuine hand side-stitching\u003c\/li\u003e\n\u003cli\u003eBamboo, wool, alpaca, cotton, cashmere \u0026amp; silk fillings\u003c\/li\u003e\n\u003cli\u003eLuxury cover\u003c\/li\u003e\n\u003cli\u003eTurning handles \u0026amp; vents\u003c\/li\u003e\n\u003cli\u003eHandmade in the UK\u003c\/li\u003e\n\u003cli\u003e5 year guarantee\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bedtime Bed Centre","offers":[{"title":"2'6 Small Single","offer_id":44002661859528,"sku":"infinity 7000 espoir-1","price":999.0,"currency_code":"GBP","in_stock":true},{"title":"3'0 Single","offer_id":44002661892296,"sku":"infinity 7000 espoir-2","price":999.0,"currency_code":"GBP","in_stock":true},{"title":"4'0 Small Double","offer_id":44002661925064,"sku":"infinity 7000 espoir-3","price":1199.0,"currency_code":"GBP","in_stock":true},{"title":"4'6 Double","offer_id":44002661957832,"sku":"infinity 7000 espoir-4","price":1199.0,"currency_code":"GBP","in_stock":true},{"title":"5'0 King Size","offer_id":44002661990600,"sku":"infinity 7000 espoir-5","price":1399.0,"currency_code":"GBP","in_stock":true},{"title":"6'0 Super King","offer_id":44002662023368,"sku":"infinity 7000 espoir-6","price":1799.0,"currency_code":"GBP","in_stock":true},{"title":"Zip \u0026 Link (5'0 \u0026 6'0)","offer_id":44002662056136,"sku":"infinity 7000 espoir-7","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/8903\/7768\/files\/burnham-7000-mattress.png?v=1782561559"},{"product_id":"brancaster-3000-mattress","title":"Brancaster 3000 Mattress","description":"\u003ch3\u003e✨ Why We Love It\u003c\/h3\u003e\u003cp\u003eIf you love the feeling of sinking into something truly luxurious, the Brancaster is the one. It's arguably the softest mattress in the Norfolk Collection — and with 3000 pocket springs beneath layers of wool, silk, and cashmere, it's soft in the most indulgent way possible. This isn't a mattress that just feels soft; it feels expensive. The kind of mattress you sink into at the end of a long day and genuinely don't want to get out of. It's supportive enough that you won't feel lost in it, but the overall feel is cloud-like and deeply luxurious. If you love that wrapped-in-comfort sensation, the Brancaster will not disappoint.\u003c\/p\u003e\u003ch2\u003e🙋 Who It's Best For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft feel lovers\u003c\/strong\u003e — the most indulgent, cloud-like feel in the Norfolk Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who want true luxury\u003c\/strong\u003e — wool, silk, and cashmere fillings for a genuinely premium sleep surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCouples\u003c\/strong\u003e — 3000 independent pocket springs eliminate partner disturbance completely\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone upgrading from a mid-range mattress\u003c\/strong\u003e — a noticeable, night-one difference in comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft feel\u003c\/li\u003e\n\u003cli\u003e3,000 individually wrapped pocket springs\u003c\/li\u003e\n\u003cli\u003eNo roll together — independent support\u003c\/li\u003e\n\u003cli\u003eWool fillings\u003c\/li\u003e\n\u003cli\u003eCotton fillings\u003c\/li\u003e\n\u003cli\u003eSilk fillings\u003c\/li\u003e\n\u003cli\u003eCashmere fillings\u003c\/li\u003e\n\u003cli\u003eLuxury cover\u003c\/li\u003e\n\u003cli\u003eTurnable mattress\u003c\/li\u003e\n\u003cli\u003eHandcrafted in the UK\u003c\/li\u003e\n\u003cli\u003e5 year guarantee\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"bedtimebedcentre","offers":[{"title":"2'6 Small Single","offer_id":45126465716424,"sku":null,"price":649.0,"currency_code":"GBP","in_stock":true},{"title":"3'0 Single","offer_id":45126465749192,"sku":null,"price":649.0,"currency_code":"GBP","in_stock":true},{"title":"4'0 Small Double","offer_id":45126465781960,"sku":null,"price":799.0,"currency_code":"GBP","in_stock":true},{"title":"4'6 Double","offer_id":45126465814728,"sku":null,"price":799.0,"currency_code":"GBP","in_stock":true},{"title":"5'0 King Size","offer_id":45126465847496,"sku":null,"price":849.0,"currency_code":"GBP","in_stock":true},{"title":"6'0 Super King","offer_id":45126465880264,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":true},{"title":"Zip \u0026 Link (5'0 \u0026 6'0)","offer_id":45126465913032,"sku":null,"price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/8903\/7768\/files\/image.png?v=1782567045"},{"product_id":"elysium-3000-mattress","title":"Elysium 3000 Mattress","description":"\u003ch2\u003e✨ Why We Love It\u003c\/h2\u003e\u003cp\u003eThe Elysium 3000 is the one for people who want serious spring count and a genuinely soft, supportive feel — but without the tufts. If you've always found tufted mattresses a little too firm or uneven on the surface, the Elysium's smooth quilted finish gives you that plush, even feel from edge to edge. And with foam encapsulation around the entire perimeter, you get full support right to the very edge of the mattress — no rolling off, no weak spots.\u003c\/p\u003e\u003cp\u003eThe advanced graphite cell technology is what really sets this one apart — it actively draws heat away from the body, keeping the sleep surface fresh and breathable throughout the night. 3000 individually wrapped pocket springs do the rest, contouring to your body and eliminating partner disturbance. 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The camel hair used in this mattress comes from a camel farm in Scotland, and it's the soft, downy undercoat that makes it so remarkable. Camel hair is one of nature's finest insulators: it balances extreme temperature situations with exceptional breathability, keeping you cool when it's warm and warm when it's cool. It's also naturally hypoallergenic, making it a brilliant choice for sensitive sleepers. Underneath, 1200 individually wrapped pocket springs provide a soft, responsive base with no roll-together, and hand side-stitching gives the edges real strength and longevity. Fully turnable and backed by a 10-year guarantee — this is a British-made mattress built to last a decade and beyond.\u003c\/p\u003e\n\u003cp\u003e⚠️ \u003cstrong\u003ePlease note:\u003c\/strong\u003e if placing this mattress on a slatted base, a breathable solid board must be used to protect the natural fillings. 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